Stair Lift Pricing
When Is A Price Not A Price?
As a stair lift shopper, you need to be aware that there is a great volume of deceptive pricing online. We have already looked at the dubious terminology some Internet merchants use to dress up low-quality or pre-owned units, but sometimes the game isn’t even that intricate. An Internet merchant will simply advertise a blowout price on a unit they don’t actually have available to sell, and may never have in the future. The point? To get you on the phone, where they can talk you into a different unit of a lower grade, higher cost, or both.
Super-Low Prices Come With Super-Low Support
Generally speaking, online stair lift merchants operate on the principle of high volume, low margin. This means they can’t afford to be spending large amounts of time on post-sale support calls, even if they had the expertise to do so. If you buy a stair lift on the Internet, you can pretty much figure that you’ll be on your own once the payment clears the bank.
Quality Is More Than A Product
“You get what you pay for” may be a tired old adage, but there’s usually a reason adages stick around long enough to get old and tired – they’re accurate. Seldom has this particular adage been truer than in the world of accessibility equipment.
If you’ve found an “amazing price” on a stair lift, you should ask yourself how the merchant is able to offer that price and stay in business. Part of the answer is their low overhead as an Internet-only business – lacking a physical location, techs of their own, etc. And in this we find the rest of the answer too: what they don’t have, and hope you won’t notice.
There is more to selling stair lifts than ordering units, setting prices, writing ad copy, and taking phone calls. A bricks-and-mortar stair lift company is also a contracting concern, and they have something that the Internet vendors never will – extensive training and real-world experience. Both of these commodities are more costly, and more important, than most people imagine. They represent an investment that the contractor has made, and continues to make, in his business. This continuing re-investment for training and equipment is not possible if stair lifts are sold at the knock-down prices prevalent online.
In short, you can’t have it both ways. Low Internet prices may be attractive, but they’ll leave you on your own with a unit that might not turn out to be what you expected. The experience and accountability of a local contractor is valuable, but you can expect to pay a bit more. It really is as simple as that.